Friday, December 21, 2012

LSP's Top Ten Videos of 2012

2012 was a year of wonderful transition, highlighted by a move into our beautiful studio and office space in Fairfield, NJ.  NONE of our successes would be possible without the amazing people we've had the privilege to know and work with over these past couple of years, and we look forward to continuing the journey with old friends (and new!) in 2013.

For now, in no particular order, let's take a look at Long Shot Productions' top ten favorite moments of 2012:

1) LSP in the News 

Long Shot Productions was featured across many mainstream media platforms this year, including Park Place Magazine, Inc. Magazine, News 12 New Jersey and Boomer and Carton in the Morning.   Our favorite moment was putting together a New York Giants pep rally for the WPIX 11 Morning News to help propel Big Blue through their playoff run (and it worked- the G-Men were victorious in Super Bowl XLVI!) However, this wasn't your every day football party. It featured legendary former Giants and thirty rabid fans in a New Jersey basement with booze and homemade pizza...at six in the morning on a weekday.  Intrigued?  Watch below.

 


2) Speaking of the Giants...

It's no secret that we are big sports fans, so we love when we are asked to cover one-of-a-kind events featuring our favorite teams and athletes.

2012 was all about the Giants, and a few of our favorite sports videos include the Miami Mike's Super Bowl Bash, Rodney Hampton's Hamp's Camp Celebrity Bowling Tournament, and the video below, featuring newly minted Super Bowl XLVI champions Zak DeOssie and Steve Weatherford!




3) The Impact of Hurricane Sandy 

Parts of the east coast were devastated by Hurricane Sandy.  While LSP escaped relatively unscathed (we only lost power for a week), others were not as lucky.  Some people lost their homes, their businesses, and more tragically, their lives.  No matter the impact, we all learned the value of preparedness, resiliency and not taking anything in life for granted.

One of our clients, McGraw-Hill Federal Credit Union, lost one of their New York City branches due to Sandy.  Learn how they weathered through the storm and emerged from the wreckage smarter, stronger, and better united.




4) LSP Helps Ignite Change 

Sometimes negative events like Hurricane Sandy help spark positive change in our lives, and no group of women knows that better than New Jersey's 2012 Top 25 Leading Women Entrepreneurs.  Alongside LWE Founder and CEO Linda Wellbrock, we produced a series of interviews with each finalist, and included the best stories in a highlight reel that debuted at the December 6th recognition ceremony.



What better song to capture this year's "Igniting Change" theme than Katy Perry's "Firework"?


5) LSP and the Year's Best Lesson

Some of the biggest running themes in the media this year were bullying and school violence, with no story more horrific than the 26 lives lost at Sandy Hook Elementary School in Newtown, Connecticut.  But what the mainstream press continues to ignore are the amazing acts of today's youth, and we believe that if the news showcased more of these outstanding people, our society would be better for it.

This summer, we had the opportunity to document a beautiful friendship between two Connecticut high school girls named Syd and Cate.   At their core, they are your typical, joined-at-the-hip, teen-aged best friends.  But what makes this pairing unique is that Cate has Downs Syndrome.  Syd sees past her best friend's differences, and her leadership among their classmates enables Cate to enjoy a normal and fulfilling high school experience.  




6) LSP and Our Most-Watched Video of the Year 

In keeping with the feel-good vibe of this blog entry, one of our most-watched videos of the year was the "wedding re-do" of Shea and Matthew Bailey.  The Anderson Cooper Show, in cooperation with the Wilshire Grand Hotel in West Orange, NJ, threw this couple a lavish reception since their original one got washed out by Tropical Storm Irene a year earlier.

"When we heard about this story, it kind of hit home," said Edward Reagoso, the general manager of the Wilshire Hotel.  "It goes back to the old story:  good things do happen to good people, and it is just great to be a part of that."

We agree.




7) LSP on the Red Carpet 

In association with The Hip Event, LSP worked the red carpet for many star-studded events throughout the year, including the Emiliani Expo, Jerseylicious Season 4 Premiere, a pair of events with Melissa and Joe Gorga from "The Real Housewives of New Jersey".  Our favorite red carpet moment came at Waterside on the Hudson over the summer, where we got up-close-and-personal with one of our idols, Daisy Fuentes, at the launch of HudsonMOD Magazine.




8) LSP and our Italian Pride

For the third consecutive year, we have provided the videography, photography and media support for the Morris County Columbus Day Parade.  Each year, our favorite event grows bigger and better. 

Among this year's honorees was WABC-7 Eyewitness News anchor, Ken Rosato.  He is a sweetheart of a man, and when we went to the WABC studio to tape his interview, he graciously gave us a grand tour of the iconic building.  He even let us conduct the interview on the actual Eyewitness News set, which was an absolute thrill for us.

 

News directors, take note!

9) LSP and Seton Hall University

LSP's Executive Producer, Lisa Marie Latino, worked as an adjunct professor for the Broadcasting, Visual and Interactive Media program at Seton Hall University.  During the Fall 2012 semester, Lisa Marie shared her expertise in "Television Production III" with junior- and senior-year students.  Her classes showed brilliant creativity in producing their commercials, client videos and documentaries.

Here is a video from one of the SHU students:




10) LSP's New Studio 

LSP started in a guest room of a house, and while we will never forget our humble beginnings, we cannot imagine working out of anywhere other than Suite 202B!  This was the night that started it all- our open house party on June 22, 2012:

 

Tuesday, January 3, 2012

Our Top 10 Videos of 2011

Happy new year! 2011 was a great year for LSP as we continued to grow our business! We thank all the individuals and companies that helped us achieve that feat last year. We look forward to our continued growth and success with our clients, old and new, in 2012!

Here are some of our personal favorite videos from the last 12 months:

10) Alpha Phi GW Lincoln Memorial Flash Mob

We had a blast traveling down to Washington, DC to tape the girls of Alpha Phi give tourists a pleasant surprise!



9) WPIX Staten Island Chuck and Mike "The Situation" Sorrentino

We collaborated on a few projects this year with PIX 11 Morning News, including this little "Situation" that happened at 4Sixty6 in West Orange, NJ!



8) Qream Style Lounge

A lot of our friends were involved in the launch of Pharrell's Qream liquor line, including The Hip Event, R&R Marketing, and Sotto Zero Gelato, who put a delicious spin on the traditional drink!



7) The Infernos Band "As L'Aquila Rises"

Going to Italy at the end of 2010 is one of the most thrilling experiences we've ever been a part of. We are very proud of the creativity that the trip spawned, including the original song The Infernos Band composed and of the video we put together of the amazing images we captured from our trip!



6) 2011 EHIAC Grand Marshall: Dominic Scaglione, Jr.

It was a tall order for the East Hanover Italian American Club to top 2010's successful Morris County Columbus Day parade, but they did in a big way, thanks to the parade's 2011 grand marshall, "Jersey Boys" Broadway actor Dominic Scaglione, Jr.!



5) AVE Clifton Soiree

Last summer, New Jersey's It crowd skipped the beach and hit the pool at AVE's Summer Soiree Series. These resort-style events included DJ music, virgin drink bars (sangria, daiquiris and margaritas), liquor tastings, private cabanas, summer fare and plenty of chnaces to mingle and meet new people.



4) Own It Ventures 2011 Expo

This was the MUST event for women entreprensuers to attend last year, and the video is a great example why, if you are a future or current women business owner, you needed to be there!



3) McGraw-Hill Federal Credit Union Financial Literacy Series

Our work with McGraw-Hill Federal Credit Union is a great example of how companies are using social media to get their platforms across. It's a fun, cost-effective alternative to traditional marketing practices! It's a trend that only looks to continue in 2012 and beyond.



2) Save the Tatas @ Platinum Dollz

The Hip Event is THE premiere public relations go-to source in the NY/NJ area, and celeb- packed events like the one below is a big reason why!



1) Cake Boss: "Bugs, Break-Ups and Burned Out"

It wasn't our original production, but it was LSP's first step into the national spotlight-- LSP's CEO, Lisa Marie Latino, was surprised with a cake on the hit television show "Cake Boss!"